Designer by craft.

Strategist by mindset.

Storyteller at heart.

Bridging people, ideas, and products with thoughtful designs.

My Story

I'm a product designer with over 10 years of experience creating digital products that solve real problems. My journey in design started with a passion for understanding how people interact with technology and a drive to make those interactions more meaningful.

Based in Berlin, I've had the privilege of working with companies across 10+ countries, designing B2B, B2C, SaaS products that serve millions of users. My approach combines thorough research, strategic thinking, and meticulous attention to detail.

Beyond pixels and prototypes, I'm passionate about mentoring emerging designers and building design systems that empower teams to create consistently excellent experiences.

I am an early adopter of technologies and we have come to a point that we need to "work with AI" than being scared and paranoid about it. The result: This website is entirely built on Claude Code (I do have my vision and designs on a Figma file though ;) ) Press ctrl+k or CMD+K for a fun Easter🐣

Experience

Yara International | Berlin

Senior Product Designer

2023 - Present

Leading end-to-end design and delivery for YaraPlus, a global agricultural platform serving farmers in 10+ countries. Achieved 85% adoption rate through user-centered design and continuous iteration. Designed and maintained scalable design systems, driving consistency and efficiency across projects. Spearheaded UX Research, Strategy, and Design Delivery for multiple engagements, aligning with business goals and user needs. Improved project delivery timelines by 39% through effective stakeholder collaboration and agile methodologies.

Lighhtouse (Formerly HQ Revenue) | Berlin

Senior Product Designer

2021 - 2023

Effectively leading UX Research, Strategy, and Design Delivery for multiple projects and internal engagements. Designing and maintaining the design system for HQ Revenue apps. Ideation, conceptualization, and design improvements for the core revenue management application.

Ernst & Young | Bangalore, India

Prinicipal Product Designer

2020 - 2021

• Working with Blockchain, America's Assurance and SSL teams to enable the development of disruptive new service offerings leveraging multiple emerging technologies viz. Artificial Intelligence & Advanced Analytics. • Leading & mentoring a team of UX designers to bring out best-in-class user experience for the clients. • Project managing engagements which include design ops, budgeting, planning, execution, and delivery following a structured innovation value chain methodology and in an agile manner. • Leading Innovation projects in Cloud/Mobile Application & Analytics • Strategizing, designing and developing various PoVs, PoCs and MVPs using rapid prototyping concept of “fail fast, fail cheap”, as well as creating go-to market materials for future use. • Conducting business development by discovering prospects, creating proposals, driving calls, taking presentations to showcase team capabilities and to demonstrate key re-usable prototypes and accelerators

Electronics For Imaging (EFI) | San Francisco

UX Designer

2016 - 2020

Redesigned print shop management system, achieving 92% user satisfaction. Led design system development and mentored junior designers. • Lead UX for all Cloud-based & mobile apps. Includes the suite of cloud-based apps that comes under EFI IQ • End-to-end user experience design from conceptualization to launch and updates. • Initiating and contributing to the company's Design System - DOT. • Revamping older products UX to current standards • Motion Graphics & Collaterals for product launches & internal promotions • Lead designer for Advance Technology Group which churns out innovative solutions for complex business problems. • Design for the marketing landing pages. • Hands-on experience working on machine learning and predictive analytics projects.

BMS Innolabs

Manager Marketing/Design

2015 - 2016

Foradian

Manager Design/Marketing

2011 - 2014

R & S India Electronics

Design Engineer

2010 - 2011

Prism Technologies Inc

Visual Designer

2008 - 2010

Skills & Expertise

Product Design

• UX/UI Design
• Design Systems
• Interaction Design
• Prototyping
• Visual Design

Research

• User Research
• Usability Testing
• User Interviews
• Data Analysis
• Journey Mapping

Leadership

• Team Management
• Design Strategy
• Stakeholder Management
• Mentoring
• Process Development

Education

Bachelor of Business Management

Kannur University

2004 - 2007

PG Diploma in Multimedia Technologies

Auriga (Adobe & Autodesk Certified)

2008

Recognition & Awards

🥇

EY Appreciate Award

2021

⭐

EY Appreciate - Highest Performing Team

2021

🏆

EFI IQ - Team of the Year Award

2018

🎖️

EFI - Team of the Year Award

2017

Outside Work

Love reading books. You can find me on Goodreads.

Favorite Quote:

““The world always seems brighter when you’ve just made something that wasn’t there before.” -Alan Moore”

I have been playing videogames ever since SNES launched and I still actively play them.  Mostly RPGs, FPS, Action/Adventure & single-player campaigns but occasionally a competitive MMO as well.

Although I have always loved cooking (my specialties being Lasagne and Breakfast burritos), I recently took liking to baking as well - a cheesecake here and pecan pie there.

I also love to write. It started of writing about movies and videogames but I have also been working on a few story drafts and some comicbook designs. One day I'll get to publish it.

I am also a bit of a movie-fanatic. Doesnt matter what language it is - I do try to watch whatever that could fit my schedule. My favorite genres include Horror, Thriller, Drama, Action/Adventure and an occassional Comedy.

Lastly music - my lifeblood. I dont particularly have a preference and I do listen to whatever that my ears deem good. But I do love Modern rock, Soundtracks, Pop, Techno to name a few.

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Contact

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